Introducing Coulomb’s Original Character “Kururu”

Coulomb is delighted to introduce its official original character, Kururu, a little owl created to bring customers closer to the brand and become a trusted companion supporting children throughout their growth journey.

Together with Kururu, the owl symbolizing wisdom and happiness, Coulomb is taking a new step forward.

Character Introduction: Kururu

Personality

Curious and eager to learn. Although sometimes a little clumsy, Kururu is kind, dependable, and always does their best to help others.

Background

Kururu is a special little owl born in the “Forest of Oriental Wisdom.”While most owls are active at night, Kururu loves the bright world of daytime. With sparkling eyes full of curiosity, Kururu is always searching for new discoveries.Although still young, Kururu carries a strong sense of responsibility and believes that supporting children’s learning is an important mission. Watching over children on their way to and from school is Kururu’s greatest happiness.

The Meaning Behind Kururu

Kururu represents the spirit of Coulomb’s school backpacks.

A Partner Always by Your Side

At school, Kururu supports children’s learning. At home, Kururu carefully protects their textbooks and stationery.

Curiosity Toward the Unknown

Kururu stays close to children’s pure desire to say “I want to know!” and explores new worlds together with them.

Wings Spread Wide

Kururu’s open wings symbolize warm protection, like caring arms embracing children, while supporting them as they fly toward the endless sky of knowledge.

Future Plans

Starting today, Kururu will gradually appear on Coulomb product packaging, the official website, social media platforms, and other brand materials.In the future, Coulomb plans to develop original Kururu merchandise and organize family-friendly brand events where parents and children can enjoy time together.Kururu is more than just a character. Kururu represents Coulomb’s commitment to health, quality, and joyful growth.Together with Kururu, Coulomb will continue delivering high-quality products filled with care, helping create brighter and healthier days for children.We hope you will warmly welcome our new companion, Kururu.